What Coco Chanel Knew About Identity Management

“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.” 

Coco Chanel, the leading figure of the 1930's fashion scene, knew a thing or two about the little black dress and smelling nice. 

Inadvertently, she also knew a thing or two about identity and access management - probably without knowing it.

A poorly designed customer identity management solution, will be remembered.  Not just by your customers and prospects, but by the organisation delivering the service too.  A badly developed registration flow or an overly complex login process, will kill your service, product or application stone dead.