Skip to main content

Is Social Networking a Fad?

In the last 24 months social networking has seemingly come to a head of steam.  Facebook, MySpace and Bebo have been around for a number of years, but in addition we now have the likes of LinkedIn for professional networking and any number of micro-blogging and commentary sites.  This is not to mention Twitter...

Social Networking is really what the internet was invented for.  Shame it's taken the best part of 15 years to come together.  Many people now see email as a dying breed of communication, probably due to the increased 'spam', increased volume and lack of clarity it brings.  If only 65% of your emails are useful to you, you're wasting 35% of your "mail" time.  Full stop.  Time is one thing social networkers do NOT like to waste.  Everything has to be quicker, smaller and more customized.  Rapid execution is the key underlining factor.

If they're here to stay, do they need to innovate?

This bubble of attention and innovation with regards to small, simple and rapid execution based socnet sites is seemingly unstoppable.  Or is it?  Everything comes to a head at some stage, based on the product life cycle.  New sites are being created every day and any angel or VC funder is seemingly not worth their salt unless they have a social interaction or collaboration site on their CV.

The big benefit of any social networking is the mass volume of through put.  Be that members, people signed up, people viewing adverts....etc.  The gamble requires large volumes.  Without, it's just a network.  That doesn't really work.  So just a net then?  Can those volumes continue?  Well I think probably yes, but what will probably change is the level of intellectual property being invested in the original site.  By this I mean instead of just allowing large volumes of people to interact - the worker ant syndrome - the site would provide more intellectual grouping and dissemination of data and information.  This would remove the choices the individual social networker would need to make, again saving time and effort to collaborate and share.

Popular posts from this blog

The Role of Identity Management in the GDPR

Unless you have been living in a darkened room for a long time, you will know the countdown for the EU's General Data Protection Regulation is dramatically coming to a head.  May 2018 is when the regulation really takes hold, and organisations are fast in the act on putting plans, processes and personnel in place, in order to comply.

Whilst many organisations are looking at employing a Data Privacy Officer (DPO), reading through all the legalese and developing data analytics and tagging processes, many need to embrace and understand the requirements with how their consumer identity and access management platform can and should be used in this new regulatory setting.

My intention in this blog, isn't to list every single article and what they mean - there are plenty of other sites that can help with that.  I want to really highlight, some of the more identity related components of the GDPR and what needs to be done.

Personal Data On the the personal data front, more and more org…

Top 5 Security Predictions for 2016

It's that time of year again, when the retrospective and predictive blogs come out of the closet, just before the Christmas festivities begin.  This time last year, the 2015 predictions were an interesting selection of both consumer and enterprise challenges, with a focus on:


Customer Identity ManagementThe start of IoT security awarenessReduced Passwords on MobileConsumer PrivacyCloud Single Sign On
In retrospect, a pretty accurate and ongoing list.  Consumer related identity (cIAM) is hot on most organisation's lips, and whilst the password hasn't died (and probably never will) there are more people using things like swipe login and finger print authentication than ever before.

But what will 2016 bring?


Mobile Payments to be Default for Consumers

2015 has seen the rise in things like Apple Pay and Samsung Pay hitting the consumer high street with venom.  Many retail outlets now provide the ability to "tap and pay" using a mobile device, with many banks also offer…

Customer Data: Convenience versus Security

Organisations in both the public and private sector are initiating programmes of work to convert previously physical or offline services, into more digital, on line and automated offerings.  This could include things like automated car tax purchase, through to insurance policy management and electricity meter reading submission and reporting.

Digitization versus Security

This move towards a more on line user experience, brings together several differing forces.  Firstly the driver for end user convenience and service improvement, against the requirements of data security and privacy.  Which should win?  There clearly needs to be a balance of security against service improvement.  Excessive and prohibitive security controls would result in a complex and often poor user experience, ultimately resulting in fewer users.  On the other hand, poorly defined security architectures, lead to data loss, with the impact for personal exposure and brand damage.