Skip to main content

Posts

Showing posts from April, 2014

Would You Sell Your Privacy for Service Improvement?

When you put the question so bluntly, most people would probably say no.  But in reality this is the common situation many users face when signing up to cloud services, applications and retail sites.

Think of the following common scenario:  you want to get a quote for car insurance / car valuation / current house price or similar.  You will probably be faced with several click through forms where you fill in the necessary product information.  But, and there's always a but, you then need to fill in some personal contact information as a minimum before you are provided with the information you're looking for.  A sort of exchange of data for data.  Just so happens yours is personal.  In addition, you may also need to sign away how that personal data is going to be used.  Perhaps marketing emails or letters via the service provider themselves, or perhaps by a 'trusted' third party.  A final, more subtle exchange of data, is that the service provider now clearly knows you …