“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”
Coco Chanel, the leading figure of the 1930's fashion scene, knew a thing or two about the little black dress and smelling nice.
Inadvertently, she also knew a thing or two about identity and access management - probably without knowing it.
A poorly designed customer identity management solution, will be remembered. Not just by your customers and prospects, but by the organisation delivering the service too. A badly developed registration flow or an overly complex login process, will kill your service, product or application stone dead.